Lipton Fit Cart
A gym on wheels in a supermarket and could calculate your distance, calories burnt, steps, and time you spend at the supermarket

Product Development

A fully-automated and independent step-counting handle bar for fitness freaks.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.