Engineered for the Extraordinary.

Bespoke products and experiences to make moments that matter.

Spotlight

Work that
speaks for itself.

Swipe to explore

2025

01 / 19

Bentley

Bentley Power of Design: AI Art Display

Generative AILuxuryLED InstallationExperiential
View Case Study
2025

02 / 19

PXL+

Adam

RoboticsAI Art GenerationOne Line DrawingGenerative AI+9
View Case Study
2025

03 / 19

Heinz

Heinz Trade Up — Swap Any Ketchup for Heinz

AIRetail ActivationFMCG
View Case Study
2024

04 / 19

Seeds of Change EXPO 2020

Sustainability ActivationInteractive InstallationTouchscreen ExperienceExperiential Marketing+8
View Case Study
2024

05 / 19

Majid Al Futtaim

MAF Giant Gumball - DSS 2024

GamificationRetail ActivationPhygital
View Case Study
2024

06 / 19

Jeep / Stellantis

Jeep Sandbox KSA — Drive the Challenge

Brand ActivationGamificationPhygital
View Case Study
2023

07 / 19

STC

STC Hearing Trade

InnovationCSROpen Source Hardware
View Case Study
2020

08 / 19

Nike

Nike React​

ARGamingExperiential
View Case Study
2019

09 / 19

Spinworx

FARFETCH Pop-Up at Sole DXB 2019

Experiential MarketingStand DesignProject Management
View Case Study
2019

10 / 19

Awqaf and Minors Affairs Foundation

Arab Well of Hope

Interactive InstallationCSRPhygital
View Case Study
2019

11 / 19

Mastercard

Mastercard Priceless Delivery

Gesture-based InteractionSensor-basedInteraction
View Case Study
2018

12 / 19

MAF

MAF Ramadan Share Together Machine

A cross-border experiential campaign for MAF for their Ramadan Donation Drive
View Case Study
2018

13 / 19

Adidas

Adidas Treadmill Vending Machine

GamificationRetail ActivationCustom Hardware
View Case Study
2018

14 / 19

DP World

DP World Innovation Sandbox

ExperientialProjection MappingInteractive Installation
View Case Study
2018

15 / 19

Drip

Drip: Automated Bartending

Product Designand EngineeringInteractive machine
View Case Study
2017

16 / 19

Traffic Gaaye

Traffic Gaaye

ProductDevelopmentMobileApplication
View Case Study
2016

17 / 19

Lipton

Lipton Fit Cart

Product DesignElectronic Hardware DevelopmentSoftware Development
View Case Study
2014

18 / 19

Coca-Cola

Coca-Cola Hello Happiness​

Social ImpactActivationTelecomBrand Experience
View Case Study
2014

19 / 19

Lincoln

The Lincoln Chameleon Car

Live Projection MappingMacro Photography
View Case Study
2012 · 2014
Effie Awards logo with a golden brown stylized crown and white 'effie' text.
Effie Awards
Marketing effectiveness, worldwide
2013 . 2020 · 2024
Dubai Lynx logo with a white flame icon and text on a black background.
Dubai Lynx
MENA's premier creative festival
2012 · 2014 · 2016
CANNES LIONS logo with bold white text and a stylized lion graphic.
Cannes Lions
The global benchmark for creative excellence
2022
The CLIOS logo features a stylized white globe icon alongside the word CLIOS on a black background.
Clio Awards
International creative advertising recognition
2025
The Loeries logo features a golden bird icon and the text 'LOERIES AFRICA MIDDLE EAST'.
Loeries
Middle East PR and comms excellence
2017
The word WARC displayed in bold white capital letters on a black background.
WARC Awards
Strategy and effectiveness, global

The Stack

What we do

View all capabilities
Activations

Experiential Activations

Designing and building brand experiences and interactive activations for public spaces across Dubai, the UAE, and the GCC.

Design

Spatial & Brand Experience Design

End-to-end spatial design and branded environment production for experiential activations, retail, and public installations across the GCC.

AI

AI & Emerging Technology

Integrating artificial intelligence and emerging technologies into physical and digital experiences — purpose-built for human interaction.

Augmented Reality

AR / VR / XR

Augmented reality, virtual reality, and extended reality experiences designed for live events, retail, and public activations across the GCC.

Robotics

Custom Hardware, Robotics & Physical Builds

Bespoke hardware, robotics, and mechatronic systems conceived, engineered, and manufactured in-house from the ground up.

Product Design

Technical Product Design & Production

Custom electronic design, product engineering, and technical production for complex, first-of-its-kind products — from concept to manufactured reality.

Machine Engineering

Custom Machine Design & Engineering

We design and build one-of-a-kind machines from scratch — from museum kiosks and robotic bartenders to giant gumball machines and gamified vending machines — purpose-built for public spaces and brand activations across the GCC.

Immersive

Immersive & Interactive Installations

Sensor-driven, camera-based, projection-mapped, and interactive lighting environments for public spaces, museums, retail, and live brand activations.

Software Development

Creative Technology & Software Development

Custom software development using React, Node.js, and modern frameworks — from real-time interactive applications and microsites to enterprise-grade systems and third-party integrations, built specifically for experiential activations and public spaces across the GCC.

Iterate. Refine. Repeat.
Publicis
Stellantis
FP7
Leo Burnett
VML Y&R
Emirates NBD
Coca-Cola
Masdar
Heinz
Majid Al Futtaim
Expo 2020
Bentley
ADNOC
BAT
Museum of the Future
Mall of Emirates
Publicis
Mall of Emirates
HAVAS
M&C Saatchi
Stellantis
FP7
Leo Burnett
VML Y&R
Toyota
Emirates NBD
Carrefour
Coca-Cola
Masdar
Heinz
Majid Al Futtaim
Expo 2020
City Centre Brands
Bvlgari Lighthouse
Bentley
Aldar Properties
ADNOC
BAT
Museum of the Future
Publicis
Mall of Emirates
HAVAS
M&C Saatchi
Stellantis
FP7
Leo Burnett
VML Y&R
Toyota
Emirates NBD
Carrefour
Coca-Cola
Masdar
Heinz
Majid Al Futtaim
Expo 2020
City Centre Brands
Bvlgari Lighthouse
Bentley
Aldar Properties
ADNOC
BAT
Museum of the Future

Active across the GCC since 2010 — with ongoing partnerships at the Museum of the Future and clients spanning retail, automotive, energy, hospitality, finance, and government.

Retail & FMCGAutomotiveGovernment & Public SectorEnergyHospitality & TourismFinance & BankingMuseums & CultureAdvertising & MarketingOther