RAKBANK (UAE’s leading bank) invited unsuspecting FC Barcelona fans to participate in this unique social experiment, all documented in a video content piece. The participants were connected to an EEG headset that monitored human brainwaves and turned it into data. As they shared their memories, the headset captured 3 types of emotions – Concentration, Excitement, and Relaxation. An algorithm specially designed for this experiment assigned values, a stroke of pattern and shade of colour to the data point. As more emotional data fed in the program, more patterns evolved in FC Barcelona brand colours and transformed raw data into art.
Memories of Camp Nou
Memories can’t be touched but only felt…What if Memories could come to life? We invited our unsuspecting FC Barcelona fans ⚽️for a unique social experiment…And they were up for a surprise! 😳 … We read their brainwaves using an EEG headset as they shared their memories of Camp Nou and transformed them into something special which we call ‘MEMOTRAITS’ 😊
How Did We Do It?
An algorithm specially designed for this experiment, assigned values and a shade of colour to each data point. Each data point is denoted with a stroke of pattern based on the assigned values. As more emotional data fed in the program, more patterns evolved in different colors and transformed raw data into art.
As the fans shared these Camp Nou memories, the data points are visually transformed by associating each emotion to a FC Barcelona brand color.
Concentration = Blue,
Excitement = shade of Garnet and
Relaxation = Yellow
Simply Better Experiences
Going beyond banking and differentiating itself by creating ‘Simply Better’ experiences, RAKBANK turned memories of FC Barcelona fans into art with its latest video ‘Memotraits’.
Bringing emotion into the abstract form, the bank used Electroencephalography (EEG) headsets on unsuspecting FC Barcelona fans which monitored their human brainwaves and turned it into data. As they shared their memories, the headset captured three types of emotions – Concentration, Excitement and Relaxation.
Art was primarily used to denote the memories that are often felt but not seen. RAKBANK, being the regional partner of FC Barcelona in the UAE, wanted its Barça fans to relieve their memories of Camp Nou. The thrill of watching FC Barcelona play live at the home stadium invokes emotions, similar to first-time experiences.
Yet again, being a challenger brand in the cluttered BFSI space, RAKBANK have always strived to innovate and defy conventions. And through its ‘MEMOTRAITS’, helped Barca fans to depict their memories of Camp Nou, transforming them into beautiful Portraits.