To connect Toyota’s digital marketing with its biggest on-ground activation of the year, GMASCO approached PixelPlusMedia to recreate its Facebook RFiD activation for the 2014 Jazz Festival.
Social RFiD Activation
What did we do?
Our scope was to integrate on-ground technologies with Facebook using RFiD. The system included over 10 registration kiosks, 3 instaprint kiosk, 4 connected 3rd-party Activations, an Interactive “Air Guitar” Vending Machine, Mobile Photobooths and a RAID Server Setup which continuously synced with an on-ground server through a satellite connection.
Built from scratch, PixelPlusMedia successfully integrated with Facebook APIs, built our own API protocol, standardized RFiD Hex Encryptions and rebuilt a local RAID system to account for poor internet connectivity on the ground. This was all achieved within a period of 4 weeks.
Since the on-ground activations were connected to digital, we were able to quantify the brand interactions on the ground through Facebook’s analytics.
- 3,742 Online
- 3,430 Offline
- 7,172 in Total
- 3 Kiosks
- 1,321 posts #jazzuptoyota
- 1,936 prints
- 341,464 Facebook impressions
- 11,442 Actions published (check ins)
- 2,175 additional likes on ToyotaUAE page